Exploring Humanization in the GIG Economy: A Systematic Review of Gojek and Organizational Theories

Iranita; Yunia Wardi; Rino

doi:10.59890/ijefbs.v3i6.241

Authors

Iranita Universitas Negeri Padang
Yunia Wardi Universitas Negeri Padang
Rino Universitas Negeri Padang

DOI:

https://doi.org/10.59890/ijefbs.v3i6.241

Keywords:

GIG Economy, Humanization, Gojek, Worker Well-Being, Organizational Theory

Abstract

The rapid growth of the gig economy in Indonesia, especially through platforms such as Gojek, has reshaped work relations while leaving many workers exposed to income instability, weak social protection, and psychological strain. This article conducts a systematic literature review to examine how the humanization of work is articulated in studies on Gojek and how these studies engage with organizational management theories. Using PRISMA principles, the review identifies and synthesizes ten empirical and conceptual studies published between 2010 and 2023 that focus on Gojek or gig work in Indonesia. The findings reveal persistent tensions between algorithmic control and workers’ expectations for fair treatment, recognition, and voice, as well as a fragmented use of theories such as organizational justice, psychological contracts, and organizational control. The review proposes a Three-Dimensional Humanization Conceptual Model that integrates these perspectives and highlights implications for platform governance, public policy, and future research on gig work in Indonesia.

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