Two Sides of Generation Z's Lifestyle: The Effect of Consumer Behavior and Financial Productivity in The Financial Performance of Generation with Financial Stress as A Moderating Variable

Agussalim Andriansyah; Rizky Nur Soewandi; Lidia Andiani

doi:10.59890/ijefbs.v4i2.424

Authors

Agussalim Andriansyah Malangkuçeçwara Malang College of Economics
Rizky Nur Soewandi Malangkuçeçwara Malang College of Economics
Lidia Andiani Malangkuçeçwara Malang College of Economics

DOI:

https://doi.org/10.59890/ijefbs.v4i2.424

Keywords:

consumptive behavior; financial productivity; financial stress; financial performance; Generation Z

Abstract

The development of the digital economy has shaped distinctive financial management patterns among Generation Z. On the one hand, ease of access to technology encourages consumptive behavior, while on the other hand it creates opportunities to enhance financial productivity. This study aims to analyze the effects of consumptive behavior and financial productivity on the financial performance of Generation Z, as well as to examine the role of financial stress as a moderating variable. This research employs a quantitative approach using a survey method involving Generation Z in Indonesia. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that consumptive behavior has a negative effect on financial performance, whereas financial productivity has a positive effect. Financial stress is proven to have a negative effect on financial performance and to moderate the relationship between consumptive behavior and financial productivity on financial performance. These findings emphasize that managing financial stress is a crucial factor in maintaining the financial well-being of Generation Z.

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