The Influence of Financial Literacy, Risk Perception, and Digital Trading Platforms on Generation Z Investment Decisions in Surabaya

Annisa Nur Rochmah; Christian Hadinata Hodianto; Lufvi Selvi Febrianti; Jeasson Oktavianus Gatur; Maria Yovita R Pardin

doi:10.59890/ijma.v4i1.251

Authors

Annisa Nur Rochmah Universitas17 Agustus 1945 Surabaya
Christian Hadinata Hodianto Universitas 17 Agustus 1945 Surabaya
Lufvi Selvi Febrianti Universitas 17 Agustus 1945 Surabaya
Jeasson Oktavianus Gatur Universitas 17 Agustus 1945 Surabaya
Maria Yovita R Pardin Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.59890/ijma.v4i1.251

Keywords:

Financial Literacy, Risk Perception, Digital Trading Platform, Investment Decisions

Abstract

This study aims to analyze the influence of financial literacy, risk perception, and digital trading platforms on investment decisions of Generation Z. The research method used is a quantitative approach with multiple linear regression analysis based on data from 50 respondents. The results show that financial literacy has a positive and significant effect on investment decisions with a coefficient value of 1.518 and a significance of <0.001, which means that the higher a person's level of financial literacy, the better their investment decisions. Risk perception has a negative and significant effect with a coefficient of -0.522 and a significance of <0.001, indicating that the higher the risk perception, the lower a person's tendency to invest. Meanwhile, digital trading platforms have a positive and significant effect with a coefficient of 0.254 and a significance of <0.001, which means that the better the convenience and features of the digital platform, the more investment decisions are increased. Overall, this regression model shows that the combination of these three independent variables plays an important role in shaping Generation Z's investment decisions in the digital era.

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