The Effect of Supply Chain Capability on Competitive Advantage: Mediated by Supply Chain Integration and Supply Chain Resilience in the Bread Industry of Kendari City
DOI:
https://doi.org/10.59890/ijmbi.v3i5.196Keywords:
Bakery Industry, Supply Chain Integration, Supply Chain Capability, Supply Chain Resilience, Competitive AdvantageAbstract
Maintaining competitive advantage amidst supply chain competition is one of the important factors that must be considered. This study aims to examine the ability of the supply chain to competitive advantage mediated by supply chain integration and supply chain resilience in the bakery industry in Kendari City. Using a quantitative approach with a questionnaire survey and data analysis through SEM-PLS 3.0. This study involved owners and employees in 13 bakery industries totaling 52 respondents who have filled out the questionnaire and become samples in this study. The results show that supply chain capability has a positive and significant effect on competitive advantage (O = 0.080; P = 0.000). Supply chain capability has a positive and significant effect on supply chain resilience (O = 880; P = 0.000). Supply chain capability has a positive and significant effect on competitive advantage (O = 0.445; P = 0.001). Supply chain integration has a positive and significant effect on competitive advantage (O = 0.183; P = 0.026). Supply chain resilience has a positive and significant effect on competitive advantage (O=0.390; P=0.000). Supply chain capability has a positive and significant effect on competitive advantage mediated by supply chain integration (O=0.161; P=0.033). Supply chain capability has a positive and significant effect on competitive advantage mediated by supply chain resilience (O=0.343; P=0.000). These findings indicate the importance of paying attention to supply chain capabilities, resilience, and integration in enhancing competitive advantage.
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