The Effect of Marketing Mix and Service Quality on Customer Satisfaction at Care and Clean Laundry
DOI:
https://doi.org/10.59890/ijmbi.v3i3.95Keywords:
Marketing Mix, Service Quality, Customer SatisfactionAbstract
The purpose of this study is to examine how customer satisfaction in the Care and Clean laundry industry is impacted by the marketing mix and service quality. Customer happiness is essential to preserving loyalty and enhancing corporate sustainability in the cutthroat service sector. Thirty respondents who are current clients were given questionnaires as part of the study's quantitative methodology. Multiple linear regression tests, t-tests, F-tests, and coefficients of determination and correlation were used to analyze the data with SPSS 25. According to the findings, customer happiness was significantly impacted by the marketing mix (83.6%), and service quality was significantly impacted by the marketing mix (77.6%). Both variables together had an 84% impact on customer satisfaction; other factors impacted the remaining percentage. It is clear that improving both the marketing mix and the quality of the services will greatly raise consumer satisfaction.
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