[1]
Patty, M. and Turukay, E. 2025. Analysis of the Application of Blue Ocean Strategy (BOS) in the Digital Transformation of MSMEs: A Literature Study to Increase the Buying Interest of Generation Z in Ambon City. International Journal of Management and Business Intelligence. 3, 4 (Aug. 2025), 289–302. DOI:https://doi.org/10.59890/ijmbi.v3i4.120.