PATTY, Michelle; TURUKAY, Evracia. Analysis of the Application of Blue Ocean Strategy (BOS) in the Digital Transformation of MSMEs: A Literature Study to Increase the Buying Interest of Generation Z in Ambon City. International Journal of Management and Business Intelligence, [S. l.], v. 3, n. 4, p. 289–302, 2025. DOI: 10.59890/ijmbi.v3i4.120. Disponível em: https://dmimultitechpublisher.my.id/index.php/ijmbi/article/view/120. Acesso em: 1 oct. 2026.