Improving Sea Cucumber Consumer Satisfaction in the Tanimbar Islands through the Role of Product Quality and Price
DOI:
https://doi.org/10.59890/ijsr.v3i3.40Keywords:
Product Quality, Price, Consumer Satisfaction, Sea Cucumber, Tanimbar IslandsAbstract
This study aims to analyze the effect of product quality and price on consumer satisfaction in the Tanimbar Islands. The research method used is quantitative with a correlational approach to 107 respondents who are consumers of sea cucumbers. Data were analyzed using multiple linear regression analysis with the help of the JASP application. The results of the study indicate that the two variables studied, namely product quality and price, have a significant effect on consumer satisfaction. Product quality is the dominant factor that influences consumer satisfaction. This finding emphasizes the importance of maintaining product quality and setting appropriate prices to increase consumer satisfaction. So that research suggestions underline the importance of improving product quality and evaluating prices periodically so that consumers remain satisfied.
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