The Influence of Food Quality, Price, and Perceived Authenticity on Purchasing Decisions for Mangrove Rempeyek on Osi Island: An Empirical Study

Herman Surijadi; Walter Tabelessy

doi:10.59890/ijmbi.v3i6.244

Authors

Herman Surijadi Ambon State Polytechnic
Walter Tabelessy Pattimura University

DOI:

https://doi.org/10.59890/ijmbi.v3i6.244

Keywords:

Quality Food, Price, Perceived Authenticity, Purchasing Decision, Mangrove Rempeyek

Abstract

This Study analyze influence quality food, price, and perceived authenticity of decision purchase Mangrove Rempeyek on the Island Osi, Maluku. Products innovative This use mangrove leaves as material standard, but its sales Still fluctuating. Using approach quantitative with analysis regression multiple with help JASP application, research This find that quality food, reasonable price with quality, and perception to authenticity product influential positive and significant to decision purchase. Good quality, reasonable price, and authenticity products that reflect identity culture local influence decision purchase consumers. Research results This give outlook important for development of local MSME marketing strategies in increase Power competition product based potential nature and culture local.

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